Having operated nearly 40 successful years under the name of Rehamij, the Dutch wholesaler and distributor is about to change its name to CERVA Benelux. The Dutch-based company has been a member of CERVA GROUP since 2015. The name change will enable the company to integrate more deeply into CERVA GROUP and establish an even closer cooperation, which will benefit all parties involved: CERVA GROUP, Rehamij and, most importantly, their customers.
Rehamij has been successful at supplying the Dutch market not only with premium brands but also with its own high-quality private brands. Its own brands SafeWorker (since 1994) and Assent (since 1999) have been popular with independent entrepreneurs while KIXX (since 2007) has been a success with garden centre end-customers.
Five years ago, Rehamij became a member of CERVA GROUP, a large player in the personal protective equipment industry, which has resulted in an expansion of both parties' product ranges and has also enabled Rehamij to tap into the financial and technological resources of a very strong player in the personal protective equipment market.
Next year, Rehamij will be celebrating its 40 years of market presence. To mark this anniversary, the company will change its name to CERVA Benelux on 1 January 2021. "We will take on the name of our parent company, which will help us secure a better position on the personal protective equipment market abroad. As CERVA is one of the leading international players in this sector, its international brand recognition is much better than the Rehamij company name. We are therefore convinced this renaming will enable us to penetrate new markets outside the Benelux, which will contribute to our company's growth. An even closer cooperation with our parent company will improve the services to our customers and will expand our product portfolio. We believe that we will lift the cooperation with our customers and business partners to an even higher level," says Jason van Rijen, Rehamij's CEO.
Since 1991, CERVA GROUP, a.s. has been a symbol of safety and comfort at work. It is a renowned manufacturer of personal protective equipment tailored to every profession's needs. With more than 500 employees across 14 branch offices, the company achieved an annual consolidated turnover of EUR 210 million in 2019 and has a satisfied customer base in 75 countries worldwide. (https://www.cerva.com/about).
Since 1981, Rehamij Nederland B.V. has been operating on the Dutch market as a wholesaler and distributor of personal protective equipment. Rehamij provides its customers with a full range of work aids ranging from work clothing, shoes and gloves to head and face protection. Rehamij has been a member of CERVA GROUP, a.s. since 2015.