Success factor - sustainability
What topic resonated most across the fair? Sustainability of occupational safety. As in other sectors of human activity, leaders in the personal protective equipment segment are aware of their responsibility to future generations.
The exhibition also hosted several accompanying events and conferences to discuss issues of environmentally sustainable textile production or the position of individual PPE manufacturers within global supply chains. Besides, a holistic view of current occupational safety organizations has been emphasized continuously. Because it is the organizational factors (from corporate safety management, personal protection to workplace design) that form the basis of healthy and safe work.
Emphasis on the use of modern technologies
Digitization is also finding its place in the field of safety and protection at work. The adaptation and implementation of modern technologies are slowly becoming a reality. The concepts of using cooperative robots (cobots), wearable exoskeletons or intelligent work protection solutions are no longer science fiction.
Specific applications for hazardous substances management, interactive work clothes and the use of virtual reality to prepare for unexpected events are also increasing in popularity.
The PPE segment continues in its growth
Manufacturing of personal protective equipment is one of the segments that benefit from the globally growing awareness of OSH as a whole. It is traditionally the industry with the highest representation at the A+A trade fair as well. This year the exhibition was attended by 1100 exhibitors from this area (more than half of all participants), including the CERVA GROUP.
We presented news in the areas of workwear, fall protection, head protection, footwear and gloves primarily at the A+A trade fair. The products were presented at a stand that conceptually represented a spacecraft travelling through space. It is the universe that symbolizes infinite possibilities in the protection of human health. If something should be highlighted, it is the new NEURUM workwear collection, which is a timeless collection of unique materials. This futuristic collection can be named for all products.
This year exceed many expectations
The goals of the participants can be summarized in one sentence - presentation of news, meeting with existing customers, eventually establishing contacts with new customers, and above all knowing the latest trends in the world of PPE.
Our marketing manager, Veronika Steinmetzová, summed up the attendance at the A+A fair trade very positively:
"We attend the fair regularly, and this year we rate it as hugely successful. We noticed positive feedback from existing customers and established the number of new customer contacts; that's why we expect to increase sales."
In conclusion, PPE manufacturers and suppliers are increasingly presenting themselves as strategic and advisory partners offering comprehensive labour protection solutions. Overall, the number of employees in this segment is increasing, offering more and more solutions to the market - for example, implementing modern assistance systems in production. There is also a growing interest in the social and environmental impacts of PPE production, which include, among others, emphasis on the development of concepts for the gentle disposal of protective equipment.